EverGreen Fest – Annual Conference
Context
The annual conference is one of the most important events for the team and a moment awaited with great interest by all colleagues, partners, and distributors.
The client is already at the second type of this event “on the screen”, and the meeting was to take place in the digital environment. That’s why we focused on offering this experience in the most interactive format possible. A format that supports the business content, especially in the context of the launch of the group’s new business strategy that also creates memorable moments to bring people together, wherever they are in the world.
The company operates in the FMCG industry and is part of the top 10 important players at national level.
Solution
Conceived as a three-day festival, the “EverGreen Fest” conference had a television type of format, with a mix of creative and entertainment elements, which invited people into an open, story-like world in which they are put in the first place.
The first day took the form of a major event dedicated to all employees. The following day, the conference continued with an agenda and personalised content, depending on the business line to which the team members belonged. The audience on the third day was made up of partner distributors.
Everything took place in the Castel Film cinema studio, spread over an area of over 1300sq. meters. The festival was viewed online on our event platform, intended for the organization of online and hybrid events.
No less than 12 hours of rehearsals, 40 hours of filming, 70 hours of video editing and 12 hours of transmission were held during the event. Moreover, 45 speakers participated in the conference, and over 1,000 participants connected online.
The speakers, from the management of the company to the managers of channels or brands, gave a series of speeches, giving a personal and creative touch to the messages transmitted, in tune with the festival.
Business mini-scenes were also organised, with industry-specific props, alternatively with brand videos and moments of recognition. Q&A sessions and quizzes were held on the online platform, correlated with the messages sent to the audience.
In short, an unforgettable experience.
Objectives
❏ communicating the company’s strategy and next year’s priorities in an unconventional way;
❏ increasing engagement among employees and business partners;
❏ the innovation of organizational communication and corporate events by creating captivating experiences.
Details
❏ 1100 participants
❏ 3 days of live streaming
❏ Hybrid event: online & studio
❏ 1 account manager, 1 customer experience manager
❏ 1 creation team
❏ 1 production team
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